Industry News
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Success Story: GUESS Ensures Global Brand Consistency with Virtual Tours and Apple Technology
At Imercia, we're driven by digital innovation and love spotlighting brands transforming their industries. Recently, GUESS, a leading global apparel brand known for contemporary fashion, leveraged virtual tours to revolutionize visual merchandising, training, and customer engagement across their worldwide stores. Using advanced 3D technology and integrated Apple iPads with the Bigtincan platform, GUESS boosted productivity by up to 200% and ensured consistent branding across all regions.
Read Full StoryThe Ivy Collection Dining Strategy to Revolutionize Event Planning
The Ivy Collection & Caprice Holdings, a prestigious hospitality brand famed worldwide for luxury dining and exclusive event spaces, partnered with Matterport to introduce immersive virtual tours across their extensive portfolio of over 50 private venues. This innovation allows clients to confidently plan events remotely, reducing the need for travel and on-site visits.
Bentley Opens Virtual Factory Tour to the Public—A Milestone for the Virtual Tour Industry
At Imercia, we're always excited to see established brands embracing immersive digital experiences. Luxury automaker Bentley has just unveiled a new virtual tour of its historic Crewe factory, allowing fans worldwide to witness how some of the world's most exquisite vehicles are crafted—no flight to England required.